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Posted On Tuesday, January 4, 2022
There are a multitude of different ways to segment, divide and taxonomize marketing up into categories. Online or offline, organic or paid, and as we will discuss in this article - inbound and outbound. Read All
Posted On Thursday, October 7, 2021
I think that it goes without saying social media turned up, ramped up and changed the game when it comes to recruiting, not just life in general. Platforms like Facebook and especially LinkedIn have been an absolute game changer when it comes to sourcing and placing candidates. This has given a completely new way for recruiters to find clients and candidates and vice versa. Read All
Posted On Tuesday, October 5, 2021
For the sake of keeping this article simple, we will be looking at what works for Google. Never forget that there are other search engines out there, but at the same time, Google is clearly king... Read All
Posted On Wednesday, July 14, 2021
The rise of VR technology provides a unique opportunity for recruiters to engage with future candidates in an immersive manner. VR is still in the early stages of development, and its effectiveness as a recruitment tool is yet to be fully realized. Still, it has already shown that it can help parties involved in job application processes. Read All
Posted On Wednesday, July 14, 2021
You can't deny -- the recruiting game is fierce. You need to know all about recruitment automation to be able to keep up. That's why this blog post will share with you five insanely easy ways that you can implement recruitment automation and streamline your process! Not only will this make it faster for you, but it'll actually be more cost-effective, too! Read on for all the details and get started right away! Read All
Posted On Tuesday, July 6, 2021
Are you frustrated with trying to find the right candidate through traditional methods? Digitizing your recruiting process can be the solution to many of your hiring challenges! This week, we will explore 8 apps that can help you locate and acquire new talent. Read All
Posted On Monday, June 28, 2021
As I discussed in a previous article, marketing can be looked at in terms of inbound and outbound. Outbound being a more proactive and generally traditional way of doing this by actively seeking out and attempting to command the attention of prospective clients and candidates as opposed to the subject of this article, inbound marketing. Read All
Posted On Wednesday, May 19, 2021
Recruiters do have something to seriously consider with their website in regards to SEO, and that is the fact that a large amount of your content will be considered duplicate content, not unique to your page. Google likes unique. You see, when you publish your jobs from your ATS, you not only do so on your own website, but also the gigantic job boards. By doing so, you unfortunately diminish the SEO effects the job listing has on your own site alone. It still gives you opportunities for listing pages and custom formatted, well written page tags, but the job title and description will be less effective. To counter this, we have to look for unique content opportunities and excel there. As well, if we allow our website to grow to consist of mostly duplicate content then our website will be seen as of little value to netizens as a whole by search engines. This is why it is critical we should try to maintain a healthy majority of unique content on our website. Fortunately, there are enough ways to do this. Here are a few… Read All
Posted On Friday, May 14, 2021
What is Google Jobs? Google Jobs is a feature provided in the search results of people actively seeking for jobs that prioritises and shows job listings at the top of the results in an appropriately formatted way… Read All
Posted On Monday, May 10, 2021
What is Zapier? No doubt the first thing most readers wondered when they saw the title was “What the bleeding heck is Zapier?”. Put simply, it takes something that should be an extremely technical job, requiring an absolute coding wizard to achieve, and makes it so that your average person can perform this magic with a simple and intuitive visual tool. No coding required. Let me explain… Read All