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Posted On Wednesday, May 19, 2021
Recruiters do have something to seriously consider with their website in regards to SEO, and that is the fact that a large amount of your content will be considered duplicate content, not unique to your page. Google likes unique. You see, when you publish your jobs from your ATS, you not only do so on your own website, but also the gigantic job boards. By doing so, you unfortunately diminish the SEO effects the job listing has on your own site alone. It still gives you opportunities for listing pages and custom formatted, well written page tags, but the job title and description will be less effective. To counter this, we have to look for unique content opportunities and excel there. As well, if we allow our website to grow to consist of mostly duplicate content then our website will be seen as of little value to netizens as a whole by search engines. This is why it is critical we should try to maintain a healthy majority of unique content on our website. Fortunately, there are enough ways to do this. Here are a few… Read All
Posted On Friday, May 14, 2021
What is Google Jobs? Google Jobs is a feature provided in the search results of people actively seeking for jobs that prioritises and shows job listings at the top of the results in an appropriately formatted way… Read All
Posted On Monday, May 10, 2021
What is Zapier? No doubt the first thing most readers wondered when they saw the title was “What the bleeding heck is Zapier?”. Put simply, it takes something that should be an extremely technical job, requiring an absolute coding wizard to achieve, and makes it so that your average person can perform this magic with a simple and intuitive visual tool. No coding required. Let me explain… Read All
Posted On Friday, May 7, 2021
In terms of online marketing, an audience is a group of people whose eyes you are able to get your content in front of, be it a blog article, promo video or a job ad. People you are able to target to source traffic and engagement from. Whether that be organically through your social media profiles & posts, group marketing, or using paid advertising with interest targeting, custom audience retargeting (based on users behaviours & interactions with your social media entities or website), email marketing and more. Read All
Posted On Monday, May 3, 2021
Driving traffic is basically getting people to visit your agency online, whether that be looking at or engaging with your social media profile and posts, or preferably and more often the topic, visiting your website. Read All
Posted On Thursday, April 29, 2021
What is it? Seems like a good place to start. Secure Sockets Layer is what it stands for but that doesn’t really tell us too much so allow me.... Read All
Posted On Wednesday, April 28, 2021
As the digital age keeps evolving, online data grows. Organizations rely on it for hiring, recruiting, and retention practices. According to the United States Bureau of Labor Statistics, about 46 percent of newly hired employees have to be let go within 18 months. Read All
Posted On Tuesday, April 27, 2021
During the pandemic, staffing has gotten more challenging. But if you are looking for the best employees or temporary workers this year, there are effective ways for staffing your business during covid19 that healthcare organizations should know. Read All
Posted On Wednesday, April 21, 2021
No one can deny it, recruitment is becoming more of a digital affair, and this is a good thing. Though some people fear the data age, those who don’t embrace it will undoubtedly fall behind. Google Analytics is an awesome tool for helping us understand how visitors came to be on our website and how they behave when they are there. We can then analyse this data to work out where we are doing well and where we can improve. Read All
Posted On Wednesday, April 14, 2021
As discussed in our article ‘What Are Keywords’, keyword research is generally better to outsource to a professional due to them having access to expensive tools and data that most people don’t. The tools being prohibitively expensive to individuals because the business model is generally to sell the software wholesale to the SEO agencies who in turn can justify the price by selling reports retail. Read All