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Understanding Inbound Marketing for Recruiters

Posted On Monday, June 28, 2021

As I discussed in a previous article, marketing can be looked at in terms of inbound and outbound. Outbound being a more proactive and generally traditional way of doing this by actively seeking out and attempting to command the attention of prospective clients and candidates as opposed to the subject of this article, inbound marketing. Read All

The Importance of Audience Building | Online Marketing for Recruiters

Posted On Friday, May 7, 2021

In terms of online marketing, an audience is a group of people whose eyes you are able to get your content in front of, be it a blog article, promo video or a job ad. People you are able to target to source traffic and engagement from. Whether that be organically through your social media profiles & posts, group marketing, or using paid advertising with interest targeting, custom audience retargeting (based on users behaviours & interactions with your social media entities or website), email marketing and more. Read All

Taking Advantage of Social Media

Posted On Wednesday, January 16, 2019

Taking control and advantage of social media marketing and content can aid in the speedy growth of your customer base. But the truth remains that as a beginner with little or no experience could be very challenging... Read All