Posted On Sunday, June 16, 2019
Author: David Armitage (Technical Director)
Anyone with a little technological savvy can create a website. With free website builders, templates, and themes widely available, business owners mistakenly believe they are saving money by doing it on their own and not paying someone else to do the job. However, it may actually be the opposite. In the long run, an amateur web design job can cost you more money.
In the recruitment business, placement success rate is a critical factor. The higher the number of placements, the better it is for the business. With a subpar website design, placements may not be at an optimal rate. If your recruitment website is not delivering results, consider a professional website redesign.
A professional website redesign can increase placements in the following ways:
User Interface (UI) refers to how visitors interact with your website. It includes graphical elements, as well as audio. Good UI is intuitive, easy to use, and visually appealing. Each icon, image and button should have a clear purpose -- and users should be able to see this without needing explanation. Professional web designers are skilled in combining these elements to create a seamless, aesthetically pleasing website.
With good UI, not only will your clients and candidates appreciate the aesthetics, they will also find it easy to use your recruitment website. This leads to a higher probability of getting placements.
User Experience (UX) refers to usability and function. This means providing users with a meaningful, relevant experience -- not just eye candy. Work on the back-end is necessary to create a good UX, something that non-pros may not have the skill for.
UX and UI need to work in tandem to achieve optimal results -- this is what professional web designers bring to the table. They will ensure that your recruitment website looks good, is easy to use, is functional, and brings value to the user.
With improved UI and UX, clients are more likely to come on board, and candidates are more likely to use the site to search and apply for jobs, resulting in more placements.
In order for your website to get in front of users, you want to rank high on Google. You want it to show up on the first page if someone searches for websites in your niche. This is where SEO comes into the picture.
A robust strategy includes off-site SEO and on-site SEO. Off-site refers to activities such as link building, while on-site refers to writing excellent content and using target keywords, incorporating them naturally into your content, headlines, and meta description.
More importantly, however, your recruitment website should have solid foundational SEO. That covers both the technical and engagement (content) aspects. Foundational SEO includes:
- Mobile usability
- Load time
- Google penalties
- Clean code
- XML sitemap
You can easily deal with content, but the technical aspect can prove to be tricky, hence the need for a professional website redesign. With solid SEO, more people will discover your website organically.
All three elements -- UI, UX, and SEO -- work together to increase placements by driving people to your site and keeping them engaged.