Posted On Tuesday, July 16, 2019
Author: David Armitage (Technical Director)
According to the latest research from GSMA Intelligence, about 2/3 of the world's population uses mobile devices, with the number of mobile subscribers expected to rise to 5.7 billion, representing almost 75 percent of the world's population by the end of the decade. It’s a trend that explains why top talent search for jobs on their mobile device -- it’s the norm.
For recruiters looking to nab top talent, having a responsive website is the key. Here’s why…
Top job seekers are looking for a superior mobile candidate experience. That starts with finding the right tool for the job: Google search. Top talent is searching the internet to find career opportunities; your goal is to make sure they find your career site. Search Engine Optimisation (SEO), keywords, and meta tags are all things you need to strategically focus on when trying to connect with top candidates.
You can also leverage your social media to gain visibility and reach your target audience. Although Google may be the main source top candidates use to search for job openings, social media campaigns are a close second if you’re looking for high user engagement. With over 3.2 billion social media users worldwide in 2018 (up 13 percent from last year), you’d be missing a great opportunity to reach potential candidates if you didn’t take advantage social media to connect with this audience. Ensure your mobile-friendly pages feature social media icons, and that your social media links to engaging campaigns that make top candidates want to explore more of your career site.
Once they find you, make sure you keep them engaged long enough to fall in love with your career site so that they can find that perfect job. Research shows that today’s mobile device user expects a page load time of under four seconds. Having a responsive website not only includes resizable images and readable formats across all devices, it also includes fast loading pages. Don’t lose out on recruiting top talent because they drop off before they’ve even had an opportunity to review your job postings.
Top candidates are looking for user-friendly experiences. That means making sure your job postings, application process, and any other job tasks are mobile-friendly. Top job seekers expect to be able to apply, save and complete applications later, and view the company’s mission and values all via their mobile device.
Job seekers are on the go. Being able to access information while on the move is an important aspect of how they search for jobs. Keep them engaged with useful information about your company culture, outcomes, corporate social responsibility stance, and social proof – quotes from current employees on why they love the company. These insights will help top talent gain a better understanding of the company and whether or not it’s a good fit.
Accessing information, resources, and making connections on mobile devices makes life simple, easy, and convenient -- this is what top talent expects for job searches on their mobile devices as well.