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The Art of Streamlined Design: 10 Rules for Recruitment Wizards

Posted On Monday, November 13, 2023

Author: Philip Sampson (Account Director)

Fellow recruiters, let's talk design - not your outfit for the next interview, but the magic of creating simple, clean, and captivating visuals. Just like Apple's minimalistic approach to their devices, we're diving into the secrets of design that looks effortless on the surface. But don't be fooled; there's a lot happening beneath the surface.

Welcome to the 10 Golden Rules of Simple, Clean Design. Think of them as your recruiting spells for crafting irresistible job listings and mesmerizing company profiles.

1. Less, but Better

Remember, it's not about removing things without rhyme or reason. It's about enhancing the overall effectiveness. A minimalist design should be like a well-crafted job description, streamlined and to the point.

2. Be Neutral

Your design should guide candidates effortlessly to the job info they seek. Personality in your design is great, but not at the cost of accessibility. It's like letting the job ad speak for itself without any flashy distractions.

3. Be Honest

Honesty is the best policy. Your design should reflect the content's intent accurately. If candidates misunderstand your job listing, your design needs a reality check.

4. Go For Timelessness

Like a classic suit that never goes out of style, your design should stand the test of time. Avoid trends that can age quickly. Learn from the design fundamentals that stand strong through the years.

5. Form Follows Function

Design should be an invisible guide, not a showstopper. Your goal is to make the content shine. It's like a recruiter behind the scenes, ensuring the job listing is the star.

6. No Tricks, Just Clarity

Your design should tell candidates exactly what they need to know. No smoke and mirrors. It's like an honest recruiter, laying out the job details without hidden agendas.

7. Be Thorough

In minimal design, there's no room to hide mistakes. A minimalist approach highlights flaws mercilessly. So, pay attention to the details. It's like ensuring your candidate's qualifications match the job requirements perfectly.

8. Be Conservative

Conserving resources isn't just about saving the environment; it's about optimizing your design's components. Spend your creative energy in the initial stages, much like the careful preparation of a recipe for a delicious meal.

9. Take Your Time

Simplicity is an illusion that takes time to create. Don't fall for the misconception that simple design is quick and easy. Minimalism is like a ballet, an art that appears effortless but requires tremendous effort.

10. Be Understood

A good design doesn't need a manual to decipher. It should communicate its purpose clearly. Much like a well-structured resume, it speaks for itself without the need for a guide

Bonus: Make It Pretty

Beauty isn't optional; it's an essential part of design. Aesthetics matter because well-designed visuals impact our well-being. So, don't neglect the charm in your designs. After all, a beautiful design can inspire others to strive for excellence.

Simple design is an art, a way of life. It's about careful consideration of what to include and what to leave out. It's not an easy path, but as you dive into this journey, you'll unlock the secrets of what truly works and what doesn't. So, go forth, Recruitment Wizards, and craft your magic!

Author: Philip Sampson (Account Director)

Over 4 years account management experience, working with developers, recruiters, marketers and pretty much anyone in the recruitment business that wants to connect. 


You can reach me at or find me on LinkedIn