Posted On Friday, May 14, 2021
Author: Philip Sampson (Account Director)
Google Jobs is a feature provided in the search results of people actively seeking for jobs that prioritises and shows job listings at the top of the results in an appropriately formatted way…
Notice how they even include company logos! Now don’t you want a piece of that?
All this makes the search experience a lot smoother for job hunters and offers another way for you to get your website to the front page of Google in a highly relevant way.
This is a way to cut out the middle men like Indeed and Monster and bring people straight to you. I mean, why would a job searcher search for ‘Indeed job site’, click through to that and then search for what they want when they can just skip a few steps and search for a job directly in Google's search bar?
Google is evening the playing field for smaller agencies going up against the huge job boards, at zero cost to the little guys. Nice one Google!
A cool thing about this feature is that it isn’t another service that you have to upload your job too. Hell, it’s not even a job board at all. All they do is scrape the web for jobs, aggregate them and then present a listing on a results page when appropriate, much like how they have done for websites since day one. So how can you get involved in this?
The first thing to do is make sure your website has its own job board on it. If you are reading this then I think it is safe to say that you have this already, if not then definitely contact us now to get that fixed ASAP!
Simply having a job board on your recruitment site is not enough to get in the Google for Jobs game, you also need to make sure that they can read your jobs well enough to understand them. And by they, I mean the Google bots.
This part requires some technical know how as you have to edit your site’s code to structure data in a way that Google can recognise and use it. To do this, they have introduced new Schema codes that you should include in your job postings pages so Google can identify the it as a job listing. This code also provides Google with details for it display on search results like job title, job description, location etc. All that good stuff they need to make your jobs searchable, displayable and clickable.
And as always, you should make sure all your jobs are SEO optimized so that Google will look upon you more favourably when people type in relevant search queries.
One thing I love about Google is how much data they provide website owners. I always laugh at people who spend loads of money on SEO tools when you can get all the information directly from the horse's mouth for free.
With this in mind, you can track your performance in all aspects of Google Search with their Search Console. This is completely free to set up and use, so make sure you have it if you want to see how well your jobs are doing in job searches and how well your website is doing in general when it comes to search positions, how many people are seeing your listings, and how many people are actually clicking through!
Sounds good? Awesome! Still have questions? Ask us!